Introduction
LO-CARB CO., LTD. ("JUICE," "we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or use the JUICE website at juiceful.life (the "Site").
This Privacy Policy is designed to comply with the Personal Data Protection Act B.E. 2562 (2019) of Thailand ("PDPA") and other applicable data protection laws.
By accessing or using the Site, you acknowledge that this Privacy Policy has been made available to you and that you have had the opportunity to read and understand it. If you do not agree with our data practices, please do not use the Site.
Data Controller
The data controller responsible for your personal data is:
LO-CARB CO., LTD.
1/3-7, Floor Rooftop, Soi Sala Daeng 1, Si Lom, Bang Rak, Bangkok 10500, Thailand
Email: [email protected]
If you have any questions about this Privacy Policy or our data practices, please contact us using the details above.
Personal Data We Collect
You do not need to provide us with personal data while you browse. Reading a brand page, opening an assessment report, or comparing badges doesn't require you to identify yourself, and we don't try to work out who you are. However, certain information may be collected automatically when you visit or use the Site, as described below.
Information You Provide Directly
Whatever you choose to send us. If you email us, message us on social media, or use our reports' invitation to challenge a badge, we keep your message, your contact details, and anything you attach — because we need them to reply and, in the case of a challenge, to look into it properly.
Information Collected Automatically
| Data Category | Examples |
|---|---|
| Device Information | Device type, operating system, browser type, unique device identifiers, display choices. |
| Usage Data | Pages visited, features used, time spent on the Site, click patterns |
| Log Data | IP address, access times, referring URLs, error logs |
| Location Data | General location derived from IP address; precise location only if you grant permission |
How We Use Your Personal Data
We process your personal data for the following purposes:
Site and Enquiry Support
- Responding to and managing your enquiries, requests, or other communications
- Providing customer support
Site Improvement
- Analyzing usage patterns to improve features and user experience
- Developing new tools and functionalities
- Conducting research and analytics
- Testing and troubleshooting
Communication
- Sending Site-related notifications and updates
- Responding to your inquiries and requests
- Sending promotional communications (with your consent, where required)
Security and Compliance
- Protecting against unauthorized access, fraud, and abuse
- Enforcing our Website Terms of Use
- Complying with legal obligations
- Resolving disputes
Aggregated Insights
- Creating anonymized, aggregated data for research, benchmarking, and industry reports
- Improving emission factor databases and calculation methodologies
Legal Basis for Processing
Under the PDPA and applicable data protection laws, we process your personal data based on the following legal grounds:
| Legal Basis | When It Applies |
|---|---|
| Consent | When you explicitly agree to specific data processing, such as marketing communications or optional third-party integrations, where available. |
| Contractual Necessity | When processing is necessary to respond to your request before entering into an agreement with you, or to fulfil an agreement we have with you |
| Legitimate Interests | When processing is necessary for our legitimate business interests, such as improving the Site, ensuring security, and conducting analytics, provided these interests do not override your rights |
| Legal Obligation | When we are required to process data to comply with applicable laws and regulations |
The legal basis we use depends on why and how we process your personal data.
You may withdraw your consent at any time where consent is the legal basis for processing. Withdrawal does not affect the lawfulness of processing conducted prior to withdrawal.
Data Sharing and Disclosure
We do not sell your personal data. We may share your information in the following circumstances:
Service Providers
We engage trusted third-party companies to perform services on our behalf, including:
- Cloud hosting and data storage
- Email delivery
- Analytics and performance monitoring
These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Third-Party Integrations
Where available, if you choose to connect or use a third-party service through the Site, data may be shared with that third party as necessary to enable the integration or service. Such sharing is governed by the third party's privacy policy.
Legal Requirements
We may disclose your information if required by law or if we believe in good faith that such action is necessary to:
- Comply with legal processes or government requests
- Enforce our Terms of Use
- Protect the rights, property, or safety of JUICE, our users, or others
- Detect and prevent fraud or security issues
Aggregated and Anonymized Data
We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, analysis, or other purposes.
International Data Transfers
Your personal data may be transferred to and processed in countries other than Thailand. When we transfer data internationally, we will take appropriate measures to protect your personal data in accordance with applicable data protection laws.
Data Retention
We retain your personal data for as long as is necessary to enable us to fulfil the purpose for which it is processed, including to fulfil our legal and regulatory obligations (e.g. relating to record keeping) and to exercise or defend any legal claims.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
If you are signed up to our newsletter, we will delete your personal data once you unsubscribe from our newsletter, unless we have cause to continue processing it (for example, due to any ongoing purchase of goods or services, where we have another lawful reason to retain it, or where we are required to keep records of the same).
In some circumstances, we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Data Security
We implement appropriate technical and organizational measures to protect your personal data, including:
- Encryption of data in transit (TLS/SSL) and at rest
- Secure authentication mechanisms
- Regular security assessments and penetration testing
- Access controls limiting data access to authorized personnel
- Employee training on data protection
- Incident response procedures
We will notify you without undue delay in accordance with the requirements of data protection laws, if we have reason to believe that there has been a personal data breach by us which could adversely affect your rights and freedoms and we are required by law to notify you.
While we strive to protect your data, no method of transmission or storage is completely secure.
Your Rights
Under the PDPA and applicable data protection laws, you have the following rights regarding your personal data:
| Right | Description |
|---|---|
| Right to Access | Request a copy of the personal data we hold about you |
| Right to Rectification | Request correction of inaccurate or incomplete data |
| Right to Erasure | Request deletion of your personal data, subject to legal exceptions |
| Right to Restrict Processing | Request that we limit how we use your data in certain circumstances |
| Right to Data Portability | Receive your data in a structured, commonly used format or request transfer to another controller |
| Right to Object | Object to processing based on legitimate interests or for direct marketing purposes |
| Right to Withdraw Consent | Withdraw consent at any time where processing is based on consent |
| Right to Lodge a Complaint | File a complaint with the Personal Data Protection Committee or relevant supervisory authority |
How to Exercise Your Rights
To exercise any of these rights, please contact us at [email protected]. We may need to verify your identity before processing your request.
These rights may be subject to conditions and exceptions under applicable data protection laws. If we are unable to fulfil your request, we will inform you of the reasons, where required by law.
Cookies and Tracking Technologies
We use cookies for a variety of uses to enhance your experience on the service.
Types of Cookies We Use
| Cookie Type | Purpose |
|---|---|
| Necessary Cookies | Essential for the website to function properly, including page navigation, security, and access to key features. The website cannot operate properly without these cookies. |
| Preference Cookies | Remember your preferences and settings, such as language or text size, to provide a more personalised experience. |
| Analytics Cookies | Help us understand how visitors use the website so we can measure performance and improve its content and functionality. |
| Marketing Cookies | Used by us and selected third-party platforms, to understand the effectiveness of our communications and deliver content, updates, offers, and advertisements that may be relevant to you. These may include cookies, pixels, and similar tracking technologies. |
Cookie Consent
When you first visit our website, you can choose:
- Only Necessary: Necessary and Preference Cookies only.
- Accept All: Necessary, Preference, Analytics, and Marketing Cookies.
We do not currently offer separate customisation of individual cookie types.
Managing Cookies
After you have made your cookie choice, you can request to change your preferences by contacting us at [email protected]
Children's Privacy
The Site is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at [email protected], and we will take steps to delete such information.
Third-Party Links
The Site may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal data.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make changes:
- We will update the "Last Updated" date at the top of this policy
- For material changes, we will provide notice through the Service or via email
We encourage you to review this Privacy Policy from time to time to stay informed about how we handle your personal data.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: [email protected]
1/3-7, Floor Rooftop, Soi Sala Daeng 1, Si Lom, Bang Rak, Bangkok 10500, Thailand
Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of the Kingdom of Thailand, including the Personal Data Protection Act B.E. 2562 (2019).
By using JUICE, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.