What is the JUICE Community Badge?

The Community badge is a JUICE product badge awarded to products made by a local craftsman, or made with materials bought directly from people in that village, neighborhood, town, district, or province.

At a glance

Badge Type
Product Badge
Pillar
PEOPLE
Brand Type
Consumer goods

Requirement for this badge

Have at least one of the following:

  • Made by a local craftsman — handcrafted, or made with minimal machinery, by people in the local community skilled in that technique
  • Made with materials bought directly from locals — grown, harvested, produced, or sold by people in that specific village, neighborhood, town, district, or province

Impact

  • Supports productive activities, decent job creation, and entrepreneurship, and encourages the growth of micro, small, and medium-sized enterprises
  • Supports positive economic, social, and environmental links between urban, peri-urban, and rural areas
  • Ensures equal rights to economic resources, access to basic services, and ownership of land and other property
  • Removes intermediaries so local producers receive full, direct payment — improving income and livelihoods
  • Keeps money within the community, strengthening the local economy and building more resilient supply chains
  • Promotes ethical sourcing and reduces environmental impact by shortening supply chains

UN SDG

  • SDG 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
  • SDG 11 Make cities and human settlements inclusive, safe, resilient and sustainable
  • SDG 12 Ensure sustainable consumption and production patterns

Last updated on 10 September, 2026

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